Subaru Online Advertising

One Black Bear was recently asked to create a new online advertising campaign for Subaru which was to coincide with launch of the new Impreza.

One of the goals of the campaign was to broaden the appeal of the Impreza and the offline advertising used the 'SubaGlue' concept to draw attention to the cars much improved safety features.

For the online part of the campaign One Black Bear broadened this idea and created a series of memorable interactive adverts that were featured across a broad range of motoring sites.

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